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If advertising is unethical, who is to blame: the advertiser, the advertising agency, the mass media, the government, or the people? Albert C. Book presents an explanation of federal and self-regulation of all advertising media. Also discusses taste and truthfulness.
NETCHE (Nebraska Educational Television Council for Higher Education), 1800 N. 33rd St., Lincoln, NE 68583, Phone: (402)472-3611, Fax: (402)472-1785, Email: netche@unl.edu, URL: http://www.netche.org/
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Running time 30 minutes.
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