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Presents an innovative approach to selling: sell to existing customers instead of prospects. Documents hundreds of examples of companies that have realized success with this method. Presented by George Walther, author of the book of the same name.
Chesney Communications, 2302 Martin St., Ste. 125, Irvine, CA 92612, Phone: (949)263-5500, Toll-free: 800-223-8878, Fax: (949)263-5506
Available on VHS
Running time 55 minutes.
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