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This sales training video offers a simple, easy explanation of what creative selling is all about. It illustrates the difference between the features of a product, or a service, and the benefits prospective purchasers may derive from them.
Salenger Films, Inc., 1635 12th St., Santa Monica, CA 90404-9988, Phone: (310)450-1300, Toll-free: 800-775-5025, Fax: (310)450-1010, Email: salenger@aol.com, URL: http://salengerfilms.visualnet.com
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Running time 12 minutes.
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