Brand Names and Labeling Games Movie Review 1973

Higher-priced brand-name products are compared with unknown brands. Results usually conclude that there is no difference between the products.

Distribution

Benchmark Media, 569 N. State Rd., Briarcliff Manor, NY 10510-1542, Phone: (914)762-3838, Toll-free: 800-438-5564, Fax: (914)762-3895, Email: bnchmk@aol.com

Available on VHS
Running time 9 minutes.

Cast and Crew

Genres

Consumer Education, Food Industry

Producer

Benchmark Films