The Consumer Experience: Consumer Decision-Making and Purchasing Movie Review 1974

The strategies wise consumers adopt in buying goods and services are emphasized to stress maximum benefits.

Distribution

Wisconsin Public Television, 821 University Ave., Madison, WI 53706, Phone: (608)263-2121, Toll-free: 800-422-9707, Email: wptv@gbmsol.uwgb.edu, URL: http://www.wpt.org

Available on
Running time 30 minutes.

Cast and Crew

Genres

Consumer Education

Cast

Dave Ward, Mary Ellen Kolka

Producer

University of Wisconsin