The Consumer Experience: Consumer Behavior Movie Review 1974

The role of consumer behavior and the strategies used by marketers in shaping their appeals to consumer preference are explored.

Distribution

Wisconsin Public Television, 821 University Ave., Madison, WI 53706, Phone: (608)263-2121, Toll-free: 800-422-9707, Email: wptv@gbmsol.uwgb.edu, URL: http://www.wpt.org

Available on
Running time 30 minutes.

Cast and Crew

Genres

Consumer Education

Cast

Dave Ward, Mary Ellen Kolka

Producer

University of Wisconsin