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Course material covering aspects of marketing, distribution, pricing and promotion applicable to domestic and international, large or small, goods and services, and for-profit or non-profit organizations.
University of Alaska, Fairbanks, School of Engineering, PO Box 755960, 357 Duckering Bldg., Fairbanks, AK 99775, Fax: (907)474-6994, Email: fysme@uaf.edu, URL: http://uaf.edu/sme
Available on VHS
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