That's Marketing: Understanding Human Behavior Movie Review 1999

Provides an introduction to marketing and discusses such topics as market segmentation, market research, branding, packaging, variable pricing, and product positioning.

Distribution

Zenger Media, 10200 Jefferson Blvd., Box 802, Culver City, CA 90232, Phone: (310)839-2436, Toll-free: 800-421-4246, Fax: (310)839-2249, Email: service@zengermedia.com, URL: http://zengermedia.com, Remarks: Toll-free fax: 800-944-5432.

Available on VHS
Running time 23 minutes.

Cast and Crew

Genres

Marketing, Business