Brand Marketing: Why We Eat, Drink, and Wear Brand Names Movie Review ????

An in-depth look into the power of brand marketing on youth culture and the consumer society. Discusses brand equity, brand and line extensions, co-branding, and celebrities as brands.

Distribution

The Learning Seed, 330 Telser Rd., Lake Zurich, IL 60047, Toll-free: 800-634-4941, Fax: (847)540-0854, Email: info@learningseed.com, URL: http://www.learningseed.com

Available on VHS
Running time 19 minutes.

Cast and Crew

Genres

Consumer Education, Marketing, Advertising