Behind the Screens Movie Review 199?

Argues that mainstream big-budget Hollywood movies have largely become vehicles for advertising and marketing due to the proliferation of product placement, fast-food chain tie-ins and toy merchandising. Special price for high schools.

Distribution

Media Education Foundation, 60 Masonic St., Northampton, MA 01060, Phone: (413)584-8500, Toll-free: 800-897-0089, Fax: (413)586-8398, Email: info@mediaed.org, URL: http://www.mediaed.org

Available on VHS
Running time 40 minutes.

Cast and Crew

Genres

Filmmaking, Marketing, Commercials