Visitor rating
Presents the U.S. Army as an example of how an organization adapts the marketing mix concepts of product, price, channels of distribution, and promotion.
RMI Media, 1365 N. Winchester, Olathe, KS 66061, Phone: (913)768-1696, Fax: (913)768-0184, Email: actmedia@act.org, URL: http://www.rmimedia.com, Remarks: A division of Act, Inc.
Available on VHS
Running time 30 minutes.
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