Channels: What Makes Amos Famous Movie Review 1991

Presents Famous Amos Chocolate Chip Cookies to demonstrate how a firm deals with selecting, developing and managing channels of distribution. Also explains three major channels in marketing channel strategy: producer, product and consumer. characteristics.

Distribution

RMI Media, 1365 N. Winchester, Olathe, KS 66061, Phone: (913)768-1696, Fax: (913)768-0184, Email: actmedia@act.org, URL: http://www.rmimedia.com, Remarks: A division of Act, Inc.

Available on VHS
Running time 30 minutes.

Cast and Crew

Genres

Business, Marketing