Services: Testing the Waters Movie Review 1991

Presents a case study of Western Cruise Lines to demonstrate proper means for developing a marketing mix that appeals to selected target customers.

Distribution

RMI Media, 1365 N. Winchester, Olathe, KS 66061, Phone: (913)768-1696, Fax: (913)768-0184, Email: actmedia@act.org, URL: http://www.rmimedia.com, Remarks: A division of Act, Inc.

Available on VHS
Running time 30 minutes.

Cast and Crew

Genres

Business, Marketing