Managing Innovation Through Lead Users Movie Review 19??

Illustrates procedures for learning how to identify and use the methods associated with Lead Users and explains how to develop the Manufacturer-Lead User. Based on Prof. Eric Von Hippel's book "The Sources of Innovation." Comes with textbook.

Distribution

Massachusetts Institute of Technology (MIT), Center for Advanced Educational Services, 77 Massachusetts Ave., Rm. 9-234, Cambridge, MA 02139-4307, Phone: (617)253-7408, Fax: (617)253-8301, Email: caes-courses@mit.edu, URL: http://www-caes.mit.edu

Available on VHS

Cast and Crew

Genres

Management, Business, Industry & Industrialists