When You Buy: How Ads Persuade Movie Review 19??

Describes typical persuasion methods used by advertisers which influence the consumer's buying decisions. Explores buzz words, product association, positioning, and the influence of fear.

Distribution

CEV Multimedia, 1020 SE Loop 289, Lubbock, TX 79404, Phone: (806)745-8820, Toll-free: 800-922-9965, Fax: (800)243-6398, Email: cev@cevmultimedia.com, URL: http://www.cevmultimedia.com

Available on VHS
Running time 33 minutes.

Cast and Crew

Genres

Consumer Education, Advertising