Supermarket Persuasion: How Food Is Merchandised Movie Review 199?

Provides a tour through a grocery store, explaining the various merchandising techniques used and what types of trickery attracts the consumer. Covers such things as product and store layout, impulse buying, coupons, and the basic rule of merchandising.

Distribution

The Learning Seed, 330 Telser Rd., Lake Zurich, IL 60047, Toll-free: 800-634-4941, Fax: (847)540-0854, Email: info@learningseed.com, URL: http://www.learningseed.com

Available on VHS
Running time 23 minutes.

Cast and Crew

Genres

Consumer Education, Food Industry, Advertising