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Contains discussions about the factors needed in establishing sound architect-client relationships. Includes information from some of the most influential architecture clients, marketing consultants, and architects. Covers such areas as identifying new clients, market research and systematic marketing, and how clients select architects.
American Institute of Architects, 1735 New York Ave. NW, Washington, DC 20006, Phone: (202)626-7300, Fax: (202)626-7587, Email: library@aiamail.aia.org., URL: http://www.aia.org
Available on VHS
Running time 120 minutes.
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