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Features business consultants, attorneys, and others who have experienced success in this type of marketing. Illustrates four typical obstacles to success: distinguish competitors; chart strengths, weaknesses, advantages, and disadvantages of a business; compare your business with the competition; and find a competitive edge and use it.
TomKat Productions, 2537 S. Gessner, Ste. 114, Houston, TX 77063, Fax: (713)975-0532, Email: tom@tomkatpro.com, URL: http://www.tomkatpro.com/index.html
Available on VHS
Running time 35 minutes.
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