How to Develop and Introduce New Products Movie Review 1989

George Gruenwald, a former CEO of Campbell-Mithun Advertising of America, reviews a career spanning 40 years in which he has seen both new products introduced that became successful and others that became flops. Includes old films of products.

Distribution

Chesney Communications, 2302 Martin St., Ste. 125, Irvine, CA 92612, Phone: (949)263-5500, Toll-free: 800-223-8878, Fax: (949)263-5506

Available on VHS
Running time 57 minutes.

Cast and Crew

Genres

Business, Advertising