Marketing Strategy Movie Review 1988

Part one of two part program introduces the fundamentals of a solid marketing plan. In part two, Professors Thomas S. Robertson and David J. Reibstein present a marketing strategy audit that identifies the key points of a good plan. Originally presented at the Aresty Institute for Executive Education at the Wharton School. Comes with audiocassette and study guide.

Distribution

Kantola Productions, LLC, 55 Sunnyside Ave., Mill Valley, CA 94941-1935, Phone: (415)381-9363, Toll-free: 800-989-8273, Fax: (415)381-9801, Email: info@kantola.com, URL: http://kantola.com, Remarks: Also available in NTSC, PAL & SECAM.

Available on VHS
Running time 51 minutes.

Cast and Crew

Genres

Marketing, Business