The Contemporary Political Campaign Movie Review 1993

Four program study of modern political campaigns emphasizes that the media's approach creates household products rather than serious public officials. Covers infomercials, attack ads, campaign coverage, polling, sound bites, marketing, focus groups and campaign managers. Uses media ads from recent elections as examples. Two tape set.

Distribution

Cambridge Educational, c/o Films Media Group, PO Box 2053, Princeton, NJ 08843-2053, Toll-free: 800-257-5126, Fax: (609)671-0266, Email: custserve@filmsmediagroup.com, URL: http://www.cambridgeol.com

Available on VHS
Running time 28 minutes.

Cast and Crew

Genres

Politics & Government, Marketing