Visitor rating
Looks at the format, systematic approach and the informal, casual methods of marketing research, and how companies make their marketing decisions.
GPN Educational Media, Box 80669, Lincoln, NE 68501-0669, Phone: (402)472-2007, Toll-free: 800-228-4630, Fax: (800)306-2330, URL: http://gpn.unl.edu, Remarks: Formerly: Great Plains National.
Available on VHS
Running time 30 minutes.
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