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Executives from the ten largest public relations firms are interviewed, and reveal how they win and handle accounts, techniques that work best, staff handling and much more. Companies represented are Hill and Knowlton, Shandwick, Daniel J. Edelman, Fleishman-Hillard, Burson-Marsteller, Manning, Selvage & Lee, Ogilvy PR Group, Omnicom PR Network, Ketchum PR and Rowland Worldwide.
J.R. O'Dwyer Co., 271 Madison Ave., Ste. 600, New York, NY 10016, Phone: (212)679-2471, Fax: (212)683-2750, URL: http://www.odwyerpr.com
Available on VHS
Running time 45 minutes.
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