This three-lesson series documents the development and successful marketing of a new product line. "Marketing a New Product" is a primer on individual aspects of development, as well as a comprehensive overview of the entire marketing process. Recommended for second-and third-year marketing students. In three untitled programs.
NETCHE (Nebraska Educational Television Council for Higher Education), 1800 N. 33rd St., Lincoln, NE 68583, Phone: (402)472-3611, Fax: (402)472-1785, Email: email@example.com, URL: http://www.netche.org/
Running time 23 minutes.
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