A series of short vignettes are used to illustrate the telephone sales technique, showing why preparation before the call and an understanding of the product are essential.
Encyclopedia Britannica, 331 N. LaSalle St., Chicago, IL 60610, Phone: (312)347-7159, Toll-free: 800-323-1229, Fax: (312)294-2104, URL: http://www.britannica.com
Available on VHS
Running time 15 minutes.
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