Presents a one-store retail operation, West Ridge Mountaineering to demonstrate good choices in product and location selection, pricing, advertising development, and sales promotion that creates a favorable image.
RMI Media, 1365 N. Winchester, Olathe, KS 66061, Phone: (913)768-1696, Fax: (913)768-0184, Email: email@example.com, URL: http://www.rmimedia.com, Remarks: A division of Act, Inc.
Available on VHS
Running time 30 minutes.
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