Presents a case study of the Robert Mondavi Wine Company to demonstrate a successful marketing mix of product, price distribution, and promotion.
RMI Media, 1365 N. Winchester, Olathe, KS 66061, Phone: (913)768-1696, Fax: (913)768-0184, Email: email@example.com, URL: http://www.rmimedia.com, Remarks: A division of Act, Inc.
Available on VHS
Running time 30 minutes.
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