Services: Testing the Waters Movie Review 1991

Information and Film Reviews for Services: Testing the Waters the Movie

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Presents a case study of Western Cruise Lines to demonstrate proper means for developing a marketing mix that appeals to selected target customers.


RMI Media, 1365 N. Winchester, Olathe, KS 66061, Phone: (913)768-1696, Fax: (913)768-0184, Email:, URL:, Remarks: A division of Act, Inc.

Available on VHS
Running time 30 minutes.

Cast and Crew

Business, Marketing

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