Presents a case study of Carushka, a dance and exercise wear manufacturer, to demonstrate successful methods for increasing product use and customers; finding new uses for existing products; and broadening the product appeal to old and new markets.
RMI Media, 1365 N. Winchester, Olathe, KS 66061, Phone: (913)768-1696, Fax: (913)768-0184, Email: firstname.lastname@example.org, URL: http://www.rmimedia.com, Remarks: A division of Act, Inc.
Available on VHS
Running time 30 minutes.
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