Discusses marketing plans for lawyers who wish to increase their clientele. Topics covered include setting marketing goals, evaluating a firm's strengths and weakneses, reaching new customers and communicating with existing ones, etc. Includes study guide.
American Law Institute, American Bar Association Committee on Continuing Education, 4025 Chestnut St., Philadelphia, PA 19104, Phone: (215)243-1600, Toll-free: 800-CLENEWS, Fax: (215)243-1664, Email: PHunt@ali.org, URL: http://www.ali.org
Available on VHS
Running time 50 minutes.
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