Twenty-six part educational series which covers marketing concepts and principles, including proper use of product, promotion, pricing, and distribution. Includes examples of different companies who have launched successful marketing campaigns, explaining how and why they were successful.
Coast Telecourses, 11460 Warner Ave., Fountain Valley, CA 92708-2597, Phone: (714)241-6109, Toll-free: 800-547-4748, Fax: (714)241-6286, Email: firstname.lastname@example.org, URL: http://www.coastlearning.org, Remarks: Coastline Community College
Available on VHS
Running time 780 minutes.
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