• Advertising: The Fastest Game in Town (1984)
• Sales Promotion: Off and Running (1984)
• Public Relations: Just Another Oil Company (1984)
• Selling: Tis the Season (1984)
• Pricing: Leader of the Pack (1984)
• Hunger For Pesos: A Yen for Dollars (1991)
• Nonprofit Marketing: The Green Machine (1984)
• Marketing Today and Tomorrow: Movers and Shakers (1984)
• Marketing Successes of Coca-Cola: Why do They Work (1983)
• Lillian Vernon (1982)
• Starting and Running an Ad Agency (1989)
• Kids as Consumers (1996)
• Behind the Screens (199?)
• The Ad and Ego (1996)
• Profiting From Your Great Idea (1999)
• Marketing and Market Planning (????)
• High-Tech/High-Return Marketing (????)
• Brand Marketing: Why We Eat, Drink, and Wear Brand Names (????)
• That's Marketing: Understanding Consumer Behavior (????)
• Secrets of Selling: How Stories Turn Shoppers Into Buyers (????)
• Merchandising: The Store as Persuasion (????)
• Packaging: The Science of Temptation (????)
• I'm Normal You're Weird: Understanding Other Cultures (????)
• That's Marketing: Understanding Human Behavior (1999)
• Principles of Marketing (19??)

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