• Marketing Today and Tomorrow: Movers and Shakers (1984)
• Marketing Successes of Coca-Cola: Why do They Work (1983)
• Lillian Vernon (1982)
• Starting and Running an Ad Agency (1989)
• The Sales Engine: At the Heart of Economic Development (1992)
• A Seller's World: Careers in Personal Selling (1992)
• The Big Picture: Sales Environment (1992)
• The Personal Touch: Relationship Selling (1992)
• In the Know: Acquiring Product Information (1992)
• Good Match: Product Features/Buyer Benefits (1992)
• In Position: Product Selling Strategies (1992)
• Beneath the Surface: Why People Buy (1992)
• Step by Step: The Buying Process (1992)
• Making Connections: Building a Prospect Base (1992)
• Going the Distance: The Consultative Sales Presentation (1992)
• Show and Tell: The Sales Demonstration (1992)
• Breaking Through: Dealing With Buyer Resistance (1992)
• On the Dotted Line: Closing (1992)
• Full Service: Customer Service (1992)
• The Extra Mile: Servicing the Sale (1992)
• Setting the Pace: Managing the Sales Force 1 (1992)
• Peak Performance: Managing the Sales Force 2 (1992)
• Personal Best: Managing Yourself (1992)
• On Line: Sales Force Automation (1992)
• Open Line: Telemarketing (1992)

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